MARKETING MANAGEMENT CERTIFICATE 克拉夫顿-成就证书

This program map only provides one possible pathway for degree and/or certificate obtainment and is 仅供参考. 请 和心理咨询师约个时间 发展你的个性化 学生教育计划.
Requirements for transfer to another College/University may differ from associate degree requirements. 向辅导员咨询!
请 be advised: Online courses vary by semester. 参考当前 课程表 准确的在线课程可用性.

The pathway below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this pathway. 它是 总是 推荐你 与学术顾问会面 制定个性化的教育计划.

程序图

O 网上
GE 通识教育
项目需求

第一学期

10个单位
BUSAD 100
商业概论
Provides a survey of the field of business; provides a background in business and serves as the basic beginning college course in business subjects. 推荐给所有商务专业的学生.

课程详细信息:

    101年独联体
    Introduction to Computer and Information Technology
    Introduction to computer and information technology, 包括历史, 术语, 计算机硬件和软件组件, 计算机系统操作, 网络, 道德, 安全, examination of information systems and their role in business. Includes an overview and use of selected software including operating systems, 文字处理软件, 电子表格, 演示应用程序, 数据库管理系统, 以及基本的网页设计和编程. Discussion of the impact of computers in society and the workplace.

    课程详细信息:

      PREREQUISITE: 英格兰101年 - Freshman Composition
      English 101: College Reading and Composition is a first-year course created to build on your existing knowledge and current practices related to reading and writing. 特别是, this course focuses on developing your practices of analytical and active reading, 进行学术水平的研究, and entering into conversations with scholarly and creative thinkers. This course will empower you to make meaningful choices in your writing and develop flexible and personalized learning strategies, all while strengthening your voice as a scholar and building your confidence as a student.
      OR
      English 101: College Reading and Composition is a first-year course created to build on your existing knowledge and current practices related to reading and writing. 特别是, this course focuses on developing your practices of analytical and active reading, 进行学术水平的研究, and entering into conversations with scholarly and creative thinkers. This course will empower you to make meaningful choices in your writing and develop flexible and personalized learning strategies, all while strengthening your voice as a scholar and building your confidence as a student. This course includes content and experiences appropriate for students wishing to earn honors credit.

      第二学期

      10个单位
      ACCT 208
      财务会计概论
      Fundamental concepts and procedures of financial accounting including the use, 解释, 准备, 以及财务报表分析. Recording and reporting of business transactions with a focus on the accounting cycle, generally accepted accounting principles and accounting policy choices. 包括与资产相关的问题, 责任, and equity valuation; revenue and expense recognition; cash flow; internal controls and 道德.

      课程详细信息:

      BUSAD 105
      Entrepreneurship and Small Business Management
      Introduction to entrepreneurship and principles of managing a small business. Emphasis on the development of an effective business plan and knowledge and skills necessary to open and operate a successful small business including managing growth, 定价, 广告, 财务分析, 记录, 预算, 采购和控制库存, 特许经营, 获取资本.

      课程详细信息:

        BUSAD / commst155, commst111, 111H，或140
        从以下课程中选择一门:
        个人考试, group and organizational behavior as it affects performance and productivity in the workplace. 探索包括多样性在内的问题, 领导, 团队合作, 动机, 员工的发展, 道德, 决策 and problem solving toward the goal of improving interpersonal effectiveness on the job. 本课程也以SPEECH 155的形式提供.

        课程详细信息:

        OR
        个人考试, group and organizational behavior as it affects performance and productivity in the workplace. 探索包括多样性在内的问题, 领导, 团队合作, 动机, 员工的发展, 道德, 决策 and problem solving toward the goal of improving interpersonal effectiveness on the job. 本课程也提供BUSAD 155.

        课程详细信息:

        OR
        Examination of the dynamics of the communication process within the context of interpersonal relationships. Principles of effective listening and accurate expression of verbal and nonverbal messages. 发展包括自信在内的技能, 冲突管理, self disclosure and emotional expression to improve personal and professional interactions with others.

        课程详细信息:

        1. 转入UC
          2. OR
          Examination of the dynamics of the communication process within the context of interpersonal relationships. Principles of effective listening and accurate expression of verbal and nonverbal messages. 发展包括自信在内的技能, 冲突管理, self disclosure and emotional expression to improve personal and professional interactions with others. This course includes content and experiences appropriate for students wishing to earn honors credit.

          课程详细信息:

          1. 转入UC
            2. OR
            Introductory principles and techniques of small group interaction including participation in panel discussions, 研讨会和合作解决问题. 发展议程设置技能, 决策, 集团领导, 冲突管理 and professional presentations. Emphasis on critical thinking and meaningful communication as they apply to work in business, 教育与社会.

            课程详细信息:

            1. 转入UC

              2. 第三学期

              10个单位
              商务沟通
              Principles and techniques of effective oral and written communication in business environments. 组织, 作文, 展示和分析信件, 备忘录, 口头及书面报告, 建议书及简历. Development of interviewing and collaborative problem solving skills. Emphasis on diversity and the use of technology in the global marketplace. 这门课程也被命名为COMMST 145.

              课程详细信息:

              1. 先决条件: 英格兰101年
              2. 先决条件: 英格兰101 h
              OR
              Principles and techniques of effective oral and written communication in business environments. 组织, 作文, 展示和分析信件, 备忘录, 口头及书面报告, 建议书及简历. Development of interviewing and collaborative problem solving skills. Emphasis on diversity and the use of technology in the global marketplace. 这门课程也被称为BUSAD 145.

              课程详细信息:

              1. 先决条件: 英格兰101年
              2. 先决条件: 英格兰101 h
              163年独联体
              Adobe Photoshop
              设计, 创建, and manipulation of original and existing images and photographs using Adobe Photoshop. Preparation for the Adobe Certified Expert (ACE) certification exam in Photoshop.

              课程详细信息:

                100年市场
                市场营销原理
                Principles and methods of marketing, as practiced by successfully managed business firms. 主题包括需求分析, 预测, 产品开发, 价格确定, 分销渠道, 材料处理, 广告, 以及个人销售.

                课程详细信息:

                  申请毕业!

                  Now that you are enrolled in your last semester of classes, it's time to apply for Graduation! 和心理咨询师约个时间 to complete a Graduation Check to make sure you are on track towards earning your degree/certificate. During your appointment, the counselor can assist you with submitting your Graduation Application. 请随意复习 毕业步骤 prior to your appointment and be aware of the 毕业申请截止日期 在步骤2中找到.

                  Remember: you must RSVP in March if you would like to participate in the Commencement Ceremony held in May! 我们期待着与您一起庆祝.

                  第四学期

                  6单元
                  111年独联体
                  网页编程与设计
                  Introduction to web page design for personal users, business users, and computer professionals. 介绍网页设计, 编程, 使用HTML进行管理, DHTML, XHTML, CSS和脚本语言. Students will design, create, publish and maintain web pages.

                  课程详细信息:

                  110年市场
                  广告原则
                  Examines the major components of modern 广告 and promotion. Key areas explored include the social and economic role of 广告, 广告管制, 活动策划, 以及研究的作用, 媒体播放, 广告 strategy and coordination with other elements of marketing.

                  课程详细信息: